Deckers Outdoor Corporation (DECK): Today's Featured Consumer Non-Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Deckers Outdoor Corporation ( DECK) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.4%. By the end of trading, Deckers Outdoor Corporation rose $1.39 (2.3%) to $62.10 on average volume. Throughout the day, 672,542 shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 771,600 shares. The stock ranged in a price between $60.15-$62.44 after having opened the day at $60.80 as compared to the previous trading day's close of $60.71. Other companies within the Consumer Non-Durables industry that increased today were: TriState Capital Holdings ( TSC), up 5.3%, Weyco Group ( WEYS), up 4.4%, Ocean Bio-Chem ( OBCI), up 2.5% and RG Barry Corporation ( DFZ), up 2.4%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children in the United States and internationally. Deckers Outdoor Corporation has a market cap of $2.1 billion and is part of the consumer goods sector. Shares are up 53.5% year to date as of the close of trading on Friday. Currently there are 6 analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a hold. The company's strengths can be seen in multiple areas, such as its solid stock price performance, reasonable valuation levels and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, weak operating cash flow and disappointing return on equity.

On the negative front, Verso Paper ( VRS), down 7.3%, Cooper Tire & Rubber Company ( CTB), down 6.8%, Sealed Air Corporation ( SEE), down 5.4% and Standard Register Company ( SR), down 5.0% , were all laggards within the consumer non-durables industry with International Paper ( IP) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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