ATLANTA, Sept. 23, 2013 /PRNewswire/ -- At the 55 th American Society for Radiation Oncology ( ASTRO) annual meeting, September 22-25 in Atlanta, Royal Philips (NYSE: PHG, AEX: PHIA) will feature the latest innovations that address efficient and personalized radiation oncology care for patients and their clinicians. The Philips solutions featured at ASTRO 2013 have been developed in collaboration with healthcare clinicians to transform oncology care together by saving lives and improving quality of care for cancer patients. Philips radiation oncology solutions span the continuum of care – from decisions and staging, through treatment planning, delivery and follow-up, to the ongoing care of the patient in the hospital and at home – to improve patient care, provide excellent value and expand access to care. "At Philips, we are committed to improving care for oncology patients, and to delivering meaningful innovations that directly address the challenges faced by clinicians – from diagnosis to therapy guidance to follow-up," said Gene Saragnese, executive vice president and chief executive officer of Philips Imaging Systems. "We are dedicated to improving and saving lives through innovation, delivering solutions that offer advanced image quality and real-time collaboration for clinicians, along with low dose and better, more personalized care for patients." Philips, the #1 Overall Imaging Equipment Vendor[i], is showcasing several new product features that demonstrate the company's commitment to partnering with radiation oncology healthcare providers to transform patient care. Successful radiation cancer therapy depends on the flexibility and quality of the radiation therapy plan. Philips is introducing the Ingenia MR-RT Oncology Configuration as a comprehensive solution that allows radiation oncology departments to smoothly integrate MR imaging into their CT-based radiation treatment planning workflow. With the Ingenia MR – the first-ever digital broadband MR – as its backbone, this solution is designed to provide clinicians with high-quality MR images that can improve the detail of the image for defining tumor contours through excellent soft-tissue contrast. The state-of-the-art 70cm wide-bore Ingenia scanner provides superb imaging capabilities and easily accommodates a flat table top and a variety of MR-compatible accessories for imaging in the radiation therapy treatment position. Reproducible patient positioning is further supported by the external laser positioning system. This dedicated solution focuses on improving workflow for clinicians and includes customized MR imaging protocols for brain, head and neck, prostate and female pelvis, quality assurance tools, as well as tailored training for radiation oncology staff consisting of on-site and Webcast-based modules.