Every customer who buys an iPhone 5s or iPhone 5c at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can learn more about iOS 7 and their new device through new free workshops at all Apple retail stores worldwide. In the US, the new iPhones are available through AT&T, Sprint, T-Mobile, Verizon Wireless, select Best Buy, RadioShack, Target and Walmart stores and Apple Authorized Resellers.Pricing & Availability iPhone 5s comes in gold, silver or space gray, and is available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model.⁴ iPhone 5c comes in blue, green, pink, yellow and white and is available in the US for a suggested retail price of $99 (US) for the 16GB model and $199 (US) for the 32GB model.⁴ iPhone 5s cases are available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of $39 (US) through the Apple Online Store ( www.apple.com), Apple’s retail stores and select Authorized Apple Resellers. iPhone 5c cases are available in blue, green, pink, yellow, black and white for a suggested retail price of $29 (US) through the Apple Online Store ( www.apple.com), Apple’s retail stores and select Authorized Apple Resellers. iPhone 4s is also available for free (US) with a two-year contract.⁴ ¹ Battery life depends on device settings, usage and other factors. Actual results vary. ² LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
³ iTunes Radio is available with iOS 7 in the US.⁴ For qualified customers. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. NOTE TO EDITORS: For additional information visit Apple’s PR website ( www.apple.com/pr), or call Apple’s Media Helpline at (408) 974-2042. © 2013 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iSight, Touch ID, Retina, FaceTime, AirDrop, Safari, Siri, iTunes Radio, iTunes and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.