In keeping with its strategic focus on leading the FinTech industry in innovation and meeting the demands of an evolving marketplace, FIS™ (NYSE: FIS), the world’s largest provider of banking and payments technology, today announced the FIS Active Analytics suite. The FIS Active Analytics suite is a full set of analytic solutions that enable financial institutions to tap into new revenue streams through more precise customer segmentation and optimized pricing, as well as improve marketing and cross-selling opportunities by delivering targeted, relevant and timely offers to customers across multiple delivery channels. Consumers benefit from personalized, timely offers based on their transactional behavior and lifestyle attributes. This degree of personalization and differentiated experience was previously found only in retail environments; it creates a feeling of trust and intimacy between consumers and their financial institution that is key to customer loyalty. The FIS Active Analytics suite includes best-in-class merchant-funded offers in combination with FIS’ ScoreMore Rewards loyalty solution, as well as segmentation-driven digital marketing capabilities. A third solution, price optimization, will also be offered as part of the suite later this year. “The banking industry is undergoing a dramatic shift to a new customer interaction model powered in part by rich, actionable insights,” said Bob Legters, SVP, Payment Products, FIS. “The power of using data and predictive analytics to increase the effectiveness and personalization of marketing offers to consumers is clear. FIS’ Active Analytics Suite is in response to this changing paradigm, providing a full set of innovative solutions aimed at helping financial institutions monetize this rich data.” The FIS Active Analytics suite builds upon FIS’ data analytics capabilities, which includes market leading merchant offers, loyalty and rewards programs, along with customer segmentation, tailored pricing and consulting services. It aims to help financial institutions leverage actionable insights to drive dynamic, digital marketing campaigns and targeted offers, based on unique behavioral and transactional data. As a result, institutions can strengthen consumer loyalty, forge deeper relationships and increase efficiency and effectiveness of marketing campaigns. By providing real-time, relevant opportunities to consumers, the suite also increases profitability, revenue and wallet share.
“Most financial institutions strive to be more analytical, that is to make more data-driven decisions and to make these insights more actionable,” said Ron Shevlin, senior analyst, Aite Group. “But many struggle with how to build this capability, what technology they need, where to get started and, ultimately, how to act upon this rich data. FIS Active Analytics provides a solution to help financial institutions address these challenges."The FIS Active Analytics suite consists of three solution components, available together or separately:
- Segmentation Driven Marketing – FIS has developed an advanced analytics engine that measures key life indicators among a financial institution’s customers and uses them to dynamically assign customers to targeted, profitable, singular segments. Financial Institutions can then initiate real-time targeted campaigns powered by actionable marketing analytics, creating a relevant, personalized experience that drives strong customer engagement and cross sell.
- Merchant Offers – This solution, while maintaining anonymity, helps create personalized offers for consumers based on their transaction behavior and other data, thus creating more compelling incentives that ultimately drive transaction volume and revenue for financial institutions.
- Price Optimization – Another key component of the Active Analytics offering is price optimization capabilities that empower institutions to optimize profitability by modeling the impact of price changes across multiple scenarios.