“Most financial institutions strive to be more analytical, that is to make more data-driven decisions and to make these insights more actionable,” said Ron Shevlin, senior analyst, Aite Group. “But many struggle with how to build this capability, what technology they need, where to get started and, ultimately, how to act upon this rich data. FIS Active Analytics provides a solution to help financial institutions address these challenges."The FIS Active Analytics suite consists of three solution components, available together or separately:
- Segmentation Driven Marketing – FIS has developed an advanced analytics engine that measures key life indicators among a financial institution’s customers and uses them to dynamically assign customers to targeted, profitable, singular segments. Financial Institutions can then initiate real-time targeted campaigns powered by actionable marketing analytics, creating a relevant, personalized experience that drives strong customer engagement and cross sell.
- Merchant Offers – This solution, while maintaining anonymity, helps create personalized offers for consumers based on their transaction behavior and other data, thus creating more compelling incentives that ultimately drive transaction volume and revenue for financial institutions.
- Price Optimization – Another key component of the Active Analytics offering is price optimization capabilities that empower institutions to optimize profitability by modeling the impact of price changes across multiple scenarios.