SAN ANTONIO, Sept. 23, 2013 (GLOBE NEWSWIRE) -- Payment Data Systems (OTCQB:PYDS), an integrated electronic payments solutions provider and Stan Lee's Kid's Universe (SLKU), the multiplatform children's book's label from legendary comic book creator Stan Lee, through his company POW! Entertainment and 1821 Media have entered into a licensing agreement for the popular kids books brand. Under the partnership, FiCentive, a wholly-owned subsidiary of PYDS, and Stan Lee's Kids Universe will create a series of gift cards for the imprint available for purchase only by parents based on the Stan Lee's Kids Universe characters from such SLKU properties as Monsters Vs. Kittens, Reggie The Veggie, Hero Petz, and Once Upon A Time There Was A Pig. The gift cards can be used for birthdays, holidays and virtually any kind of special occasion. The Stan Lee's Kids Universe label which launched earlier this year features picture books, graphic novels, mobile games, interactive books and animation for ages up to 10 years old. The books are engaging and the inherent educational properties support childhood literacy and arts education. Louis Hoch, CEO of FiCentive, said, "We are fortunate to be able to link the creative forces of Stan Lee and his team with our strong technological capabilities to bring the best of the best together." Stan Lee's Kids Universe Editor In Chief Terry Dougas commented: "Since creating the Stan Lee's Kids Universe imprint we've been looking for fun and imaginative ways to bring to our fans and parents unique promotional opportunities. By teaming up with FiCentive to create these very different gift cards, we are opening a new chapter for our label and hope to continue building on these types of licensing opportunities for our various properties." Some of the SLKU properties include: The best-selling picture book Monsters Vs. Kittens written by Dani Jones, Reggie The Veggie, a colorful rhyming picture book, Once Upon a Time There Was a Pig, a picture book for kids also written by Dani Jones. Part of the Stan Lee's Kids Universe mandate is to support young artists and storytellers from around the world. One of the company's objectives is to open the door to a young child that comes up with an incredible great story and sends it Stan Lee's Kids Universe for the company to publish.