McDonald's Corporation (MCD): Today's Featured Leisure Laggard

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McDonald's Corporation ( MCD) pushed the Leisure industry lower today making it today's featured Leisure laggard. The industry as a whole closed the day down 0.5%. By the end of trading, McDonald's Corporation fell $1.02 (-1.0%) to $96.90 on heavy volume. Throughout the day, 7,705,215 shares of McDonald's Corporation exchanged hands as compared to its average daily volume of 4,540,200 shares. The stock ranged in price between $96.90-$98.05 after having opened the day at $97.70 as compared to the previous trading day's close of $97.92. Other companies within the Leisure industry that declined today were: Darden Restaurants ( DRI), down 7.1%, Dover Motorsports ( DVD), down 5.3%, MakeMyTrip ( MMYT), down 5.0% and Caesars Entertainment ( CZR), down 3.8%.

McDonald's Corporation franchises and operates McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. Its restaurants offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. McDonald's Corporation has a market cap of $97.9 billion and is part of the services sector. Shares are up 11.0% year to date as of the close of trading on Thursday. Currently there are 11 analysts that rate McDonald's Corporation a buy, no analysts rate it a sell, and 14 rate it a hold.

TheStreet Ratings rates McDonald's Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, increase in stock price during the past year, good cash flow from operations and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, Scientific Games Corporation ( SGMS), up 6.7%, Flanigan's ( BDL), up 5.2%, Kona Grill ( KONA), up 4.4% and Chanticleer Holdings ( HOTR), up 4.0% , were all gainers within the leisure industry with Boyd Gaming Corporation ( BYD) being today's featured leisure industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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