The Hillshire Brands Company (NYSE: HSH), a leader in focused food solutions for the retail and foodservice markets, and a company recognized for its award-winning social media and digital marketing programs, will host the panel “Using Social Tools to Inform Strategies” at Social Media Week in Chicago on Tuesday, September 24. Moderated by entrepreneur and TV personality Bill Rancic, the panel will explore the significance of social insights that impact owned, earned and paid media strategies, and discuss approaches to leveraging the right mix of tools to garner these insights. “When it comes to social media and digital marketing, Hillshire Brands Company understands engagement and authenticity equals good business. I’m excited to team with them to moderate this panel at Social Media Week that will look at how brands can take their digital efforts a step further through the latest tools and insights,” said Rancic. The panel will be hosted at Morningstar, 22 W. Washington Street, at 2:30 pm central in the Auditorium. Attendees can register in advance to attend or tune in online on September 24. In addition to Rancic, panelists include Tim Baker, Vice President, Digital Strategy at MWW; Charlie Neer, Vice President, Strategic Partnerships at Adaptly; and Eric Weaver, Senior Vice President, Social Strategy and Intelligence at Mediabrands Worldwide. Social Media Week is a bi-annual event that convenes more than 100,000 participants in person and online to discuss emerging trends in technology, social media and mobile. This year, Social Media Week is being held September 23-27 in 8 cities across the globe, in Berlin, Bogota, Chicago, London, Los Angeles, Mumbai, Sao Paulo and Toronto. About The Hillshire Brands Company The Hillshire Brands Company (NYSE: HSH) is a leader in focused food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2013. The company’s more than 9,000 employees work together every day toward a common purpose – fulfilling the hunger for a life well fed. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells, Gallo Salame and Golden Island premium jerky. For more information on the company, please visit www.hillshirebrands.com. About Social Media Week Social Media Week is owned and operated by Crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media's role in society. To learn more about Social Media Week, visit www.socialmediaweek.org, Facebook, Twitter and LinkedIn.