NEW YORK ( TheStreet) -- iWatch, iWatch, iWatch. That's all that seemed relevant in the conversations surrounding Apple ( AAPL) until the recent iPhone refresh. Oh yeah, and hedge fund manager Carl Icahn's recent position.But by all measures, the iWatch has garnered quite a bit of attention -- especially since it's never been confirmed by Apple. Maybe I'm the only one that has any sort of issue with it. It's not that I don't think the device could be successful, but I'm certainly leery of it. Maybe it's because I don't think I'll wear an iWatch or a pair of Google ( GOOG) Glasses, the latter of which admittedly could be big, especially if they look cool and fashionable. But perhaps the potential iWatch can do something that we're not yet aware of, although it doesn't seem likely. And the way Samsung rushed into the space with subpar products, just seems amateurish. It makes me feel like this all just a fad. While Apple wasn't the first company to the smartphone, mp3 player or tablet market, it was the first company to get it right. Maybe it'll be same story this time around. Let me be clear: I don't doubt Apple's ability to make incredible products. But I cease to be amazed by an iWatch idea thus far. It just doesn't seem like a game-changer to me. I guess, it doesn't need to be. As Apple has proved in the past, evolutionary products work, but it's the revolutionary ones that make the big bucks and allow for valuation and margin expansion. Newton, which ultimately led to the Palm Pilot and then to smartphones and tablets. First generation products generally suck, but in the future they could be great, as long as someone can make them incredible -- which has been Apple's task now for about a decade, although that idea is now being challenged.
News flash: Apple doesn't give a damn. They know they can innovate and they're going to take their sweet time doing things how they always have: Their way. Back to the iWatch. Health and wellness are one of the many up and coming trends that are likely here to stay. As a result, we see companies like FitBit and Nike ( NKE) coming out with wearable technologies to track movement, distance and even sleep. Follow @BretKenwell This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.