DUBLIN, Ohio, Sept. 18, 2013 /PRNewswire/ -- The Wendy's Company (NASDAQ: WEN) announced today that Margaret R. Nollen ("Meg") has been named to the new position of Senior Vice President, Investor Relations and Strategy, effective immediately. (Photo: http://photos.prnewswire.com/prnh/20130918/CL82505 ) (Logo: http://photos.prnewswire.com/prnh/20120831/MM66742LOGO ) Nollen, 50, joins Wendy's with more than 25 years of experience in finance and administration, including nearly 20 years in investor relations, across multiple industries. She most recently served as Senior Vice President, Strategy and Investor Relations, for the H.J. Heinz Company. In her role at Heinz, she was responsible for aligning global strategies and investor communications for the $12 billion global sales company. At Wendy's®, Nollen will lead the investor relations and strategic planning functions. She will report to both Wendy's President and Chief Executive Officer Emil Brolick and Senior Vice President and Chief Financial Officer Todd Penegor, and will serve on the Company's Senior Leadership Team. David Poplar, Vice President of Investor Relations, will report to Nollen. "Meg is uniquely suited for her important new role at Wendy's. Her extensive experience in investor relations, strategic planning and development will be a tremendous asset to our organization as we execute our 'Recipe to Win' and work to accelerate the transformation of the Wendy's brand," Brolick said. "Given today's rapidly changing business environment, this move will enable our communications team, led by Chief Communications Officer John Barker, to increase our engagement with key stakeholder groups, elevate the brand, and drive sales and profit growth." While at Heinz, the company was recognized in 2012 as one of Institutional Investor's Most Honored Companies, including best investor relations in the Consumer Staples Food Group. Prior to Heinz, Nollen held a number of roles of increasing scale and complexity that included Georgia-Pacific Corporation, where she was the Vice President of Investor Relations. She also worked for Dynegy Inc., where she served as Senior Vice President of Corporate Development and, earlier, as Senior Vice President of Investor Relations.