RESEARCH TRIANGLE PARK, N.C., Sept. 18, 2013 /PRNewswire/ -- GlaxoSmithKline plc [LSE/NYSE: GSK] and Community Care of North Carolina (CCNC) today announced the initiation of a new approach to analyzing health information that allows healthcare providers and payers, with the touch of a button, to analyze patients' medication challenges in real time to determine effective ways to overcome barriers to delivering quality care. Counter to healthcare trends focused on "big data," this pilot's "small data" approach will focus on ensuring providers have access to select information, such as a patient's prescription fill history and hospital admission and discharge data, that is widely available throughout the healthcare system and has been found to predict when a patient is at risk of a negative health outcome. The service utilizes "prescriptive analytics" to analyze the data and determine suggested interventions that are most likely to facilitate better patient engagement and ultimately, improved patient outcomes. Only appropriate healthcare providers will have access to this insightful information, and the goal of the project is to assist these healthcare professionals in determining – and responding to – medication-related problems that often lead patients to use their medicine incorrectly, or to not adhere to the treatment regimen prescribed by their doctor. "In today's healthcare system, we're hindered by a lack of connectivity and a common picture of patient behaviors. In areas where data are available, we've struggled to determine how to most efficiently and effectively analyze it to get us to actionable solutions," said Allen Dobson, Jr., MD, President and CEO of CCNC. "This often results in a 'one-size-fits-all approach' to optimizing medication use and treatment adherence. This new approach provides a roadmap of sorts, grounded in a better understanding of a patient's overall medical condition, behaviors, and motivations, to help providers treat a large number of at-risk patients in a more highly individualized way." The project leverages CCNC's decades of experience providing analytically-based, community care to develop guidance for patient engagement and interventions that are accessible in real-time, by a range of healthcare providers in a range of different settings, including key transition points in care, such as when a patient is discharged from the hospital. GSK will contribute expertise in comprehensive medication management, as well as knowledge of data analytics and IT systems.