Capitalizing on Macy’s (NYSE:M) global appeal and New York City’s vital tourism and shopping industry, Macy’s and NYC & Company announce a first-ever collaboration to bring a world-class tourist experience to the World’s Largest Store. Opening today, Macy’s new Herald Square Visitor Center is now co-branded with NYC & Company as an Official NYC Information Center offering many new services to enhance the customer experience for travelers. As part of the extensive renovation plans for Macy’s Herald Square, Macy’s Visitor Center will now be upgraded with NYC & Company’s state-of-the-art technology, information, and ticketing services for NYC attractions that cater to both international and domestic tourists. With the historic remodel of one of the world’s most iconic and dynamic department stores, the collaboration between Macy’s and NYC & Company is an exciting next chapter to the evolution of Macy’s Herald Square. “We are very pleased to collaborate with NYC & Company on an innovative customer service venture that will cater to the international and domestic shopper within a department store,” said Terry J. Lundgren, chairman, president and chief executive officer for Macy’s, Inc. “The renovation of Macy’s Herald Square creates a unique platform to enhance the customer shopping experience and store environment. With the six million tourists visiting Macy’s Herald Square annually who make this store one of the most shopped and visited sites in New York City, a co-branded Visitor Center is a testament to the worldwide popularity of both Macy’s and New York City as leading destinations for visiting tourists.” “The collaboration with Macy’s Herald Square to open a new, state-of-the-art visitor information center in the heart of one of the City’s bustling tourist areas will give visitors another convenient access point to obtain real-time information on what to see, do and experience across New York City’s five boroughs. We are pleased to be partnering with the World’s Largest Store on this innovative and worthwhile development,” said NYC & Company CEO George Fertitta.