“Aloft’s truly global growth since its introduction in 2008 has been exceptional, and the brand, already in 14 countries, continues to be fueled by great global momentum,” said Simon Turner, President, Global Development, for Starwood. “To keep up with growing owner and guest demand around the world, we’ve developed a conversion-friendly strategy that allows our partners to reposition assets in a time and cost-effective manner while maintaining brand integrity, and grow not only through new builds, but also through conversions and adaptive re-use projects.”Mr. Turner continued: “We’ve seen first-hand how successful these projects can be with Aloft San Francisco Airport and Aloft Tucson University, which we converted. Both hotels benefit from Aloft Hotels’s ever-growing guest loyalty and the backing of Starwood’s powerful platforms, and have exceeded previous hotel performance in a very short time.” Aloft Hotels is picking up the pace of adaptive re-use projects with the recent opening of Aloft Tulsa Downtown and Aloft Miami - Brickell, and three more slated openings in 2013 and 2014: Aloft Orlando Downtown, Aloft Detroit Downtown and Aloft Tampa Downtown. Recent conversions include Aloft Nashville West End, Aloft San Francisco Airport, Aloft Silicon Valley, and Aloft Tucson University, along with the upcoming openings of Aloft Calgary University and Aloft Atlanta Downtown. The Aloft innovative marketing partnerships and exclusive initiatives differentiate the brand from the competition in the specialty select category. From technology-forward Smart Check In – the only mobile check in that allows guests to completely bypass the front desk, an offering launched in North America that has surpassed 16,000 frequent guests enjoying its one-of-a-kind convenience – to its design-led focus, including a recent exclusive partnership with Design Within Reach (DWR), the iconic mid-century furniture design company, Aloft is the only hotel that authentically delivers a unique, vibrant guest experience. In addition, Aloft Hotel’s W XYZ bars offer live, free access to local emerging artists as well as some of the hottest bands in the country through its “Live at Aloft” concert series and Project Aloft Star, its emerging talent music competition, now in its fourth year.
About Aloft HotelsWith 75 hotels in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com. About Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,162 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.