LONDON, Sept. 18, 2013 /PRNewswire/ -- Based on its recent analysis of the workwear market, Frost & Sullivan recognises Mascot International A/S (MASCOT) with the 2013 Western European Frost & Sullivan Award for Customer Service Leadership. The company's customer-centric approach is clearly manifest in its MASCOT® SmartStore. This web-based customer service programme currently has over 70,000 users in Europe. "MASCOT® SmartStore is a unique, highly streamlined, robust and user-friendly online ordering system through which each customer can set up a customised online store for its employees' workwear needs," explained Frost & Sullivan Research Analyst Aparna Balasubramanian. "Its key benefit is in making workwear management simpler." This innovative, feature-rich service is offered free of cost to the company's customers. It enables multiple cost savings for both distributors and customers. As the products are shipped directly from MASCOT warehouses to the customers, the distributors are relieved of both picking, logo printing, packing and shipping. This approach also shortens delivery and lead times for customers. "MASCOT® SmartStore helps save a minimum of five to ten percent of the administrative expenses for customers associated with employee workwear management," added Balasubramanian. "Moreover, the online system helps reduce the working hours spent by employees on their workwear purchases, thereby supporting better worker productivity." The highly flexible MASCOT® SmartStore offers multiple benefits. It has a simple user interface, populated with icons and images, which gives the user a fairly uncomplicated shopping experience. Product customization options, such as logo printing and size alterations, can be made even before product purchase, saving time and energy spent on making such modifications after purchase. "Furthermore, the customer can avail trial garments on request, which helps the employees in deciding their size specifications," said Balasubramanian. "Each employee garment is customised and delivered in individual boxes, thereby satisfying every employee's needs and specifications."