Should You Be Buying Apple Stock?

NEW YORK (TheStreet) -- In one direction, Netflix (NFLX) provides the perfect illustration of the toxic disconnect between how Wall Street treats stocks and studies companies. Apple (AAPL) does in the other.

Reality means nothing to the big money. Concurrently, your loyalty to or love for a company should not influence your decision on its stock. Not at all.

After publishing Tuesday's The Media Is Lying to You About Apple, this is one of the first responses I received on Twitter:

When that type of emotion accompanies an investment, or a trade for that matter, I worry.

I guess if you bought AAPL at $100 or $200, you're still happy. But, no matter where you started with the stock, digging your heels in because you think it's the right thing to do or because you're fighting the good fight against a lying and lamebrain media and investor community could get you killed.

It might very well be the case that Apple is unjustifiably undervalued right now. That the cheap iPhone was a figment of the pundits' collective imagination. That Apple is getting beat up for not doing something it never said it would do in the first place. That Tim Cook can, contrary to popular belief, deserve to hold Steve Jobs' jockstrap. If this is reality, there's a better than zero chance it's one you'll never experience.

So the question becomes would you rather kick yourself for not following your conviction and missing out on AAPL's resurgence and subsequent run to $1,000? Or would you prefer to beat yourself up over losing a boatload of money or watching your unrealized profits on the stock decrease and/or evaporate? I'm of the psychological makeup to go with the former, even after getting burned.

There's not a stock I missed on more than Sirius XM (SIRI). The cats who believed in the thing, followed their conviction -- partially fueled by emotion -- and bought on every dip, drop or crash (often for just pennies) made out like bandits. But that doesn't happen every day of the week. Or maybe it happens -- lots of good things happen -- but it happens in limited supply, meaning it's unlikely to happen to you.

All I'm trying to say is this ... if you're reading my stuff on Apple these days and pumping your fist, it's all good. I appreciate it. You should chest bump me. There absolutely is a good fight to be fought. For as concerned -- even bearish -- as I am about Apple's long-term prospects under Tim Cook, the company's getting the raw end of the shaft in the near-term.

So don't take what I'm writing as an endorsement to load up on AAPL stock. It absolutely isn't. In fact, by pointing out the inaneness that reigns on Wall Street and in the financial and tech media, if I'm suggesting anything with respect to the stock it might just be the opposite of buy, buy, buy.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist and TheStreet's Director of Social Media. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.

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