Just in time for the holiday season, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, announces the launch of the first Keurig℠ Store. Slated to open in November 2013 in the Burlington Mall® in Burlington, Mass., the Keurig℠ Store is a unique retail destination offering consumers the opportunity to experience the leading single cup system like never before. As a true destination retail experience, Keurig℠ Store shoppers will be able to interact with Keurig® brewers and beverages from Keurig® K-Cup®, Keurig® Vue®, and Keurig® Rivo® systems, to determine the brewer and beverages that best match their lifestyle or gifting needs. In addition to providing the full line of Keurig® brewers, the Keurig℠ Store will offer on-site demonstrations, special promotions, new product offerings, and unique Keurig® accessories. Taking beverage selection to another level, the Keurig℠ Store will feature a “Pick-a-Pack” wall where shoppers will be able to build their own boxes of individually-selected Keurig Brewed® beverages. Showcasing the unparalleled choice and variety available within the Keurig® system, the “Pick-a-Pack” wall will make it possible for consumers to purchase a variety of beverages to brew at home without committing to a full box of one flavor. Available in 3-count, 6-count or 12-count boxes, shoppers can mix-and-match their Keurig Brewed® K-Cup® or Vue® packs to fulfill all their flavor cravings. For those consumers who are unsure where to begin, the wall will feature an interactive tool that will make beverage recommendations from the nearly 200 varieties of high quality Keurig Brewed® coffees, teas, hot cocoas, specialty and Brew Over Ice beverages, encouraging shoppers to explore and discover new brands and varieties. If shoppers already have go-to beverages they enjoy daily, boxes of their favorite Keurig Brewed® coffees, teas, and more will also be available for purchase. “The Keurig℠ Store is just one example of our commitment to making Keurig® products as accessible as possible and building lasting direct engagement with consumers,” says Mark Wood, GMCR's Senior Vice President, U.S. Commercial. “We are creating an environment that allows us to introduce consumers to the enormous variety of Keurig® and Keurig Brewed® beverages and encourages them to immerse themselves fully in the brand. Consumer experiences at the Keurig Store will also arm us with new, direct consumer feedback that can guide our marketing and merchandising choices with our retail partners, as well as our continuous product innovation cycle.”
Based within a mile of GMCR’s major research and development centers, the Keurig℠ Store will be located 14 miles north of Boston in the Burlington Mall®. The new retail location will showcase the company’s latest innovations in both brewers and beverages and serve as a learning lab to test consumers’ responses to new systems and beverage offerings.The Keurig℠ Store Details The Keurig℠ Store will be open in November 2013. For additional information on store news and information, please visit www.Keurig.com.
- Address: 75 Middlesex Turnpike, Burlington, MA 01803-5327
- Hours of Operation: Monday – Saturday 10AM – 9PM, Sunday 11AM – 6PM
These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, successful execution of internal changes to the organizational and leadership structures, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in our filings with the SEC.Actual results could differ materially from those projected in the forward-looking statements. We undertake no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. GMCR-C