Mature drivers rank Blind Spot Warning systems highest from a list of 10 new vehicle features, saying this technology would make them feel most safe when they drive, according to the Top Technologies for Mature Drivers: Consumer Insights survey, released today by The Hartford and the MIT AgeLab. Mature drivers who have at least one of the 10 technologies report feeling more confident as they drive than those who don’t have any of the technologies.
This new research also revealed that 55 percent of mature drivers plan to buy or lease another vehicle in the next five years, suggesting that as more and more of these features are incorporated into new vehicles, a growing number of consumers 50+ could be driving cars with these technologies.“As new technologies are incorporated into vehicles, it’s important for drivers of all ages to learn how to use them appropriately so that they enhance driver safety,” said Joseph F. Coughlin, PhD, director of the MIT AgeLab. “This research shows that mature drivers are ready to consider new technologies and associate them with greater safety behind the wheel.” This recent study is a follow up to the Top Technologies for Mature Drivers: Experts Ranking research conducted in 2012. The Hartford Center for Mature Market Excellence and the MIT AgeLab worked with a panel of leading experts in driving, aging and technology to conduct an extensive study that involved the review of 25 new technologies and the identification of 10 features that can benefit mature drivers. “We encourage mature drivers to learn about these technologies and become comfortable using them, as these new features can bolster safety, comfort, and improve confidence,” said Olshevski. To learn more about vehicle technologies and other ways to stay safe on the road, visit www.thehartford.com/lifetime. Top Technologies for Mature Drivers: Consumer Insights Survey Methodology GfK Knowledge Networks conducted an online survey of adults over the age of 50 across the United States for The Hartford and the MIT AgeLab. A total of 927 interviews were completed with individuals who hold a valid drivers’ license and drive at least three days in a typical week. The data was weighted to match U.S. Census current population survey benchmarks. The survey was fielded in June 2013.
About The HartfordWith more than 200 years of expertise, The Hartford (NYSE: HIG) is a leader in property and casualty insurance, group benefits and mutual funds. The company is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at www.thehartford.com. Join us on Facebook at www.facebook.com/TheHartford. Follow us on Twitter at www.twitter.com/TheHartford. About The Hartford Center for Mature Market Excellence The Hartford Center for Mature Market Excellence creates innovative business solutions for the mature market. Staffed by gerontologists, the center is uniquely positioned to apply knowledge of aging to develop one-of-a-kind products and services for The Hartford's customers, and specialized training for The Hartford's employees. The center conducts original research in partnership with academic institutions and produces public education programs on safety, mobility and independence. The Hartford has had this in-house expertise since 1984, guiding The Hartford to unparalleled success in understanding and serving the mature market. About MIT AgeLab The Massachusetts Institute of Technology AgeLab is a global research program based within MIT's Engineering Systems Division and Center for Transportation & Logistics. The AgeLab conducts research on technology, behavior and innovation to improve the quality of life of older adults and those who care for them. More about AgeLab's research in transportation, health and wellness, and longevity planning is available at http://agelab.mit.edu. HIG-N Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our Quarterly Reports on Form 10-Q, our 2012 Annual Report on Form 10-K and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.
1 Based on a list of 10 technologies identified by a panel of experts in 2012 as part of The Hartford and the MIT AgeLab’s Top Technologies for Mature Drivers Research.2 Exact name of feature can vary based on car manufacturer.