AMSTERDAM, The Netherlands, Sept. 17, 2013 (GLOBE NEWSWIRE) -- IBC 2013 -- Driving digital entertainment innovation, Rovi Corporation (Nasdaq:ROVI) and STMicroelectronics today announced they are working to help service providers recognize the benefits of High Efficiency Video Codec (HEVC/H.265). ST is integrating HEVC decoding support for both streaming and downloadable content into its set-top box System-on-Chip (SoC) families, codenamed 'Cannes' and 'Monaco', while Rovi is delivering an end-to-end solution for the creation, secure delivery, and playback of HEVC. Rovi and ST are planning to enable secure delivery and high-quality playback of HEVC content for device manufacturers and service providers through the latest compression technology, which offers the same visual quality as Advanced Video Coding (AVC) or H.264/MPEG-4 at about half the bandwidth. With the integration of DivX ® HEVC technology into set-top box SoC platforms, service providers would be able to utilize the benefits of HEVC to deliver high-quality video more efficiently to their customers. The DivX HEVC solution is designed to provide storage and bandwidth cost savings to service providers while enabling the deployment of new, enhanced services to their subscribers. "We believe that HEVC will be a catalyst in accelerating high-quality video experiences across multiple screen devices from set-top boxes, TVs and PCs to smartphones and tablets," said Dr. Kanaan Jemili, senior vice president, product management at Rovi. "With our DivX HEVC solution integrated in SoC platforms for set-top boxes, we believe it will benefit service providers and operators looking to expand their capabilities, enabling the transition to IP video services in a more cost effective and scalable way." "Our vision of the next-generation consumer entertainment experience is aligned with Rovi's mission to drive an interoperable multi-screen HEVC ecosystem forward for consumers' enjoyment of high-resolution content," said André Bertrand, strategic marketing director, Unified Platform Division, STMicroelectronics. "Interoperability with HEVC technology on our set-top box devices showcases advanced video-processing functionality and sets the bar for high-quality entertainment features on devices."