What's fascinating about digging into the crowded realities of modern crowdfunding with Reinhard is how quickly raising money in this new age is becoming like raising money in the old age.
The changing crowdfunding reality would be just another Digital Age silliness, save for one fact. Regulators will soon dump such crowd-financed intricacies into an private investor's laps. Baked into the new JOBS Act is clear provisions that allow for direct equity investment in private companies, many of which raise money on social funding platforms. "We are all waiting for the JOBS act to get passed," Reinhard said. "That is why we got into this business. When that comes, it is going to change everything." Unless investors are careful about pulling the social fundraising stars out from the crowdfunding rabble, that change may not be for the better.