NEW YORK ( TheStreet) -- Last week, Intel ( INTC), at its developer forum, launched its latest family of low-power systems-on-a-chip (SoC), codenamed "Bay Trail." The chipsets are designed to shake up the status quo in the market place, and offer improved tablet performance and battery life, tablet/PC hybrids and other mobile devices. The SoC will be available for both consumers and businesses starting in the fourth quarter of this year. Hardware manufactures such as AAVA, Acer, ASUS, Dell ( DELL), Lenovo and Toshiba have already signed up to come out products supporting the new chipsets. I recently sat down with Hermann Eul, general manager of Intel's Mobile and Communications Group to discuss what Bay Trail means for Intel as it relates to the mobile devices market. Chris Ciaccia: "What can consumers expect in terms of performance, battery life from Intel's Bay Trail, as opposed to something that's based off Arm Holdings ( ARMH)?" Hermann Eul: "Users can expect really great performance. They can expect stunning visuals, they can expect a powerful imaging engine, and they can expect wonderful battery lifetime. We already are measuring beyond 10 hours of battery life time, and our custom systems. We believe this will go a little higher, as they are in the process of fine-tuning the systems coming to the market. To this, we believe this is a very, very balanced package going into the market, and it will deliver new experiences that have not been seen at that power envelope and battery lifetime before." Ciaccia: "In terms of new experiences, can you touch on what you think will happen?" Eul: "We look at this as the market is so quickly changing. It is about us providing a platform, a powerful platform. We put a lot of work behind it, in case of our API's (Application Programming Interfaces) that we do. We put a lot of work behind it in terms of the optimization we do for any of the different operating systems that runs on this. We believe, deeply believe, that a lot of innovation will come out of this ecosystem, that then goes after it, and builds the application and comes up with new ideas that have not been possible before. This is what we want to do, lay the ground for, pave the road, that now this ecosystem can pick this performance up, and translate this into the next step that you might not have thought a year ago."