NEW YORK ( TheStreet) -- The new iPhones are out, there's no new groundbreaking product, and a deal with China Mobile Limited ( CHL) is not yet official -- although Apple ( AAPL) has obtained a license to sell on its 3G and 4G networks.Before going on, I must admit that I am not in the "anxiously-awaiting-the-supposed-iWatch" camp. An iWatch could do wonders for the health and fitness crowd, but beyond that, I just don't see it contributing all that much. New revenue is new revenue, to a point, but it's not likely the product that will significantly move the needle. Hell, as a shareholder, I hope I'm wrong. But either way, this company needs time and patience, something that Wall Street doesn't concede very easily. CEO Tim Cook never had a chance when it came to public scrutiny. While former CEO Steve Jobs was flawless in executing the transition in leadership, the product cycle didn't favor Cook -- as if filling Jobs' shoes wasn't hard enough. Now investors are growing more impatient without a new, revolutionary product. BBRY), as management never thought the phone market would change from a keyboard and scroll ball.
But at the same time, without effective supply chains and efficient management, all that hard, innovative work can be undone quite quickly -- especially when earnings season rolls around. Apple still has Jonathan Ive, who is a creative genius and who will keep Apple's innovative edge the same way that Cook will keep the company's grip on tight efficiency in order. Jobs had described Ive as his "spiritual partner" at Apple and many times took his ideas and ran with them -- something that drove Ive crazy. That was made clear in Walter Isaacson's biography on Jobs. I'm not saying that to take away anything from Jobs, I'm just saying that Ive is a talented man, who will keep packing the lightning in the bottle, so to say. Follow @BretKenwell