NEW YORK ( TheStreet) -- Software giant Adobe ( ADBE), which is due to report third-quarter earnings on Tuesday, has become (on many levels) a very interesting story. Without a doubt, this company still has a say not only in the world of digital media, but also in content distribution and consumption.But it's unclear, though, whether management can effectively prioritize the company's collective ambitions. You see, over the past couple of years, Adobe has struggled to grow revenue and margins on its once-dominant creative suite applications -- the one that includes popular titles like Pagemaker and Dreamweaver. Free offerings from rivals like Google ( GOOG) and software alternatives from Apple ( AAPL) and Microsoft ( MSFT), began eating into Adobe's market share. Not to mention, each of these companies had cloud-distribution advantages, an area Adobe had yet to adopt.
Bulls will argue that Neolane is posting 40% revenue growth, but so what. I can give Neolane all of the credit it deserves, but it still pales in comparison to the offerings of Oracle ( ORCL) and Salesforce.com ( CRM) -- two giants with similar (and perhaps better) marketing capabilities. And the idea that this acquisition suddenly catapults Adobe as a threat to either of these companies is premature, if not entirely far-fetched. Follow @saintssense