AMSTERDAM, Sept. 13, 2013 /PRNewswire/ -- IBC (Connected World Hall 14, Booth 160) -- MobiTV, a global leader in enabling delivery of live and on-demand true TV everywhere, today announced the extension of its end-to-end, cloud-based multiscreen platform to include the Android set-top box entertainment experience. The introduction signals a leadership position for MobiTV in TV Everywhere by being the first to deliver high-quality, secure HD content across Android set-top boxes and non-traditional devices. The solution leverages long-term strategic top-tier partnerships with Marvell Semiconductor (NASDAQ: MRVL), EchoStar Corporation (NASDAQ: SATS) and Harmonic (NASDAQ: HLIT) to address the demand for secure content delivery, while building upon MobiTV's connected media solution for viewing across multiple devices inside and outside the home. (Logo: http://photos.prnewswire.com/prnh/20121204/LA23438LOGO) "The definition of entertainment in and out of the home has changed," said Charlie Nooney, CEO at MobiTV. "We see a great opportunity to leverage the rich app development within the Android ecosystem to create a personalized experience across screens and address growing consumer demand for a true TV everywhere solution. Our top-tier partners and Android expertise will give service providers the added advantage to go to market with and ultimately lead to an improved, more seamless end user experience." MobiTV's cloud-based platform is designed to meet the industry's highest security standards for the delivery and distribution of content across multiple screens in a cost-effective and scalable manner. When integrated into the EchoStar set-top box via Marvell's award-winning ARMADA® 1500 family of HD media processors, MobiTV's DRM agent helps solve the complexity of delivering video across networks, operating systems and devices while managing associated rights for a scalable deployment and consistent end user experience. "Leveraging Marvell's award-winning ARMADA 1500 family of HD media processors, MobiTV ensures our customers always enjoy the highest level of security and viewing experience, while reducing our time to market," said Winston Chen, vice president of Smart Home Business Unit at Marvell. "It's important to be nimble in this rapidly changing industry, and MobiTV helps us deliver a true TV everywhere solution with minimal time and resource investment." MobiTV's connected media solution also efficiently optimizes for network conditions to address growing bandwidth constraints in the home. Its platform is centered on the user, rather than the device, to ensure a consistent experience across platforms. Users can pause and resume both live and Video-on-Demand (VoD) on any non-traditional device including smartphones, tablets, PCs and set-top boxes seamlessly.