IBC 2013: Stand 2.B50 — DTS, Inc. (NASDAQ: DTSI), a pioneer in next-generation ultra high-definition audio solutions and audio enhancement technologies, today announced that Bouygues Telecom of France will now be offering DTS 5.1 surround sound on Bouygues Telecom Bbox Sensation’s video on-demand (VOD) service. Delivering the ultimate on-demand entertainment experience to Bouygues Telecom’s IPTV, cable and fibre customers, DTS 5.1 surround sound, powered by DTS’ advanced Neural UpMix™ solution, enables an immersive HD-quality audio experience that equals the visual clarity of HD video. “Through this collaboration, our catalog of DTS-encoded Bbox VOD movies will be able to be enjoyed by our customers in immersive 5.1 surround sound directly in their living rooms,” said Franck Abihssira, vice president broadband access, contents and services, at Bouygues Telecom. “This is the first time customers of a VOD service in France will have access to outstanding surround sound technology from the same company that delivers HD-quality audio on Blu-ray™ movies. We are excited to begin offering this premiere audio technology to our customers later this month.” The DTS 5.1 surround sound experience from Bouygues Telecom’s Bbox Sensation VOD service is made possible by DTS Neural UpMix — a groundbreaking plug-in designed for post-production and audio mixing. Neural UpMix enables the delivery of DTS 5.1 surround sound through a conventional two-channel infrastructure, ensuring that customers receive the best possible experience from their television configurations, regardless of broadband connection bandwidth (FTTH, FTTLA, and DSL). “With the growth in on-demand viewing, DTS is working with multiple partners in the end-to-end ecosystem to deliver the best possible audio to Bouygues Telecom customers,” said Alan Delaney, senior director, sales EMEA at DTS. “DTS has worked with a number of labs and content distributors to integrate our 5.1 surround sound solutions into their content — providing consumers with a highly compelling audio experience.”
Introduced last year, Bouygues Telecom’s Bbox Sensation combines ultra-fast broadband connectivity with a 3D and HD-capable DVR set-top box that is designed to transform digital home entertainment.For more information about DTS, please visit www.dts.com, or connect with DTS on Facebook and Twitter ( @DTS_Inc ). More information about Bbox Sensation is available on Bouygues Telecom’s website, Facebook page and on Twitter (@bouyguestelecom). About Bouygues Telecom As a full-service electronic communications operator (mobile, fixed, TV, Internet and cloud computing), Bouygues Telecom stands out for its innovative products and services and award-winning customer relations serving its 11.3 million mobile and 1.9 million fixed broadband customers, which include more than 1.5 million professional and corporate clients and more than 1.6 million B&YOU clients. After inventing the mobile talk-plan concept in France in 1996, Bouygues Telecom has always been a pioneer in innovation: it introduced the first unlimited call plans with Millennium (1999) and Neo (2006); in 2007, it launched the first fixed-mobile convergence offer for corporate customers; in 2009, it invented the “all-in-one” solution with ideo, the first quadruple play offer in the market; and, as early as July 2011, it invented mobile telephony 2.0 with B&YOU, the first SIM-only Web-Only offer. In June 2012, Bouygues Telecom launched Bbox Sensation, its new range of routers packed with the most innovative technologies on the market that will transform the digital home experience. Its mobile network covers 99% of the French population with 2G, 96% with 3G+ up to 7,2 Mbit/s and 60% with H+ up to 42 Mbit/s. Bouygues Telecom is also deploying a nationwide 4G network covering over 100 cities, bringing 40% of the French population access to 4G from October 2013. Each day, the company’s 9,441 employees develop solutions aligned with changing customer needs. 2,000 customer relations advisers, a distribution network of 650 Clubs Bouygues Telecom stores - with their 2,500 sales advisers - and its websites combine to ensure optimum customer service on a daily basis.