Priceline.com Inc. (PCLN): Today's Featured Leisure Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Priceline.com ( PCLN) pushed the Leisure industry lower today making it today's featured Leisure laggard. The industry as a whole closed the day down 0.2%. By the end of trading, Priceline.com fell $11.77 (-1.2%) to $969.79 on light volume. Throughout the day, 310,179 shares of Priceline.com exchanged hands as compared to its average daily volume of 651,400 shares. The stock ranged in price between $968.08-$982.13 after having opened the day at $979.23 as compared to the previous trading day's close of $981.56. Other companies within the Leisure industry that declined today were: Multimedia Games ( MGAM), down 3.9%, Chanticleer Holdings ( HOTR), down 3.8%, Scientific Games Corporation ( SGMS), down 3.5% and Home Inns & Hotels Management ( HMIN), down 3.4%.

2012 comments from Michael Karsch Priceline is a fantastic example of a lifecycle stock. It was a 1999 darling. Everyone thought that they were the geniuses of the world. They had this interesting notion of how to do a reverse auction. Priceline.com has a market cap of $50.3 billion and is part of the services sector. Shares are up 57.6% year to date as of the close of trading on Wednesday. Currently there are 16 analysts that rate Priceline.com a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, SeaWorld Entertainment ( SEAS), up 7.6%, Cosi ( COSI), up 5.2%, Century Casinos ( CNTY), up 4.1% and Denny's Corporation ( DENN), up 3.7% , were all gainers within the leisure industry with Wendy's ( WEN) being today's featured leisure industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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