NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies, today announced a four-year partnership with the Atlanta Falcons of the National Football League. As part of the partnership, Official Falcons Gear, the Atlanta Falcons Retail arm will use NCR Netkey Endless Aisle solution to allow fans on the main level of the stadium to order merchandise from designated NCR Express Zones and then pick it up any time they want before the game ends, dramatically cutting time spent waiting in line. In addition, interns from Georgia Tech will use NCR’s leading POS Counterpoint software technology and mobile applications to allow suite holders the ability to make purchases during the game from the comforts of their suite and then have the merchandise delivered before the end of the game. Furthermore, NCR Wayfinding interactive self-service solution will be installed at the stadium, to make it easier for fans to find their way around the large, multi-tier stadium with a touch of the finger. “The Atlanta Falcons organization wants to provide Falcons fans with the best game day experience possible. With the help of NCR we have an opportunity to make the selection, purchase and pickup of Falcons merchandise easier and more convenient for our fans,” said Tim Zulawski Vice President of Sponsorship Sales & Service for the Atlanta Falcons. NCR’s CFO Bob Fishman is equally enthusiastic. “We are very proud to sponsor the Atlanta Falcons,” he said. “Today’s partnership announcement is focused on creating exceptional fan experiences by leveraging our leading consumer transaction technologies, making the everyday easier for fans and the Falcons.” Tapping into the talented students at Georgia Tech, NCR is providing the students with an opportunity to work with the Atlanta Falcons. Students will learn the real-world complexities of integrating technology and marketing into business—on one of the biggest sports and entertainment stages that exist today.