NEW YORK ( TheStreet) -- TheStreet's Jim Cramer tells "Mad Money" research director Nicole Urken that Under Armour ( UA) is one of his favorite technology stocks.

Cramer says Under Armour is a technical apparel company and a "stealth" play on technology.

The company continues to innovate and consumers love the brand. That allows it to continue to command premium pricing, according to Cramer.

Under Armour has a market cap of just $8.5 billion, much smaller than Nike's ( NKE) $60 billion, so Under Armour has a lot of potential to go higher, despite being up 66% in 2013, according to Cramer.

With just a small share in the international market, Cramer said the company has a ton of opportunity abroad and that CEO Ken Plank is a very competitive leader.

He concluded that the stock has plenty of upside remaining and those who have betted against the company based on valuation have been wrong so far.

At the time of publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, had no positions in stocks mentioned.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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