NEW YORK ( TheStreet) -- Apple ( AAPL) revealed its new products earlier this week and Wall Street isn't taking much notice. The stock fell 5% on Wednesday and is nearly flat in Thursday morning trading.

Stephanie Link, co-manager of the Action Alerts PLUS portfolio, told TheStreet's Jim Cramer that the product story was lackluster and that CEO Tim Cook has had plenty of time to prove that he is a revolutionary leader.

Instead, she said he has been only evolutionary.

Although the iPhone 5S will likely do well, many had expected that the iPhone 5C was made to compete in emerging markets. But with such a steep price tag, that doesn't seem to be the case, Link added.

Cramer compared Apple to Microsoft ( MSFT), but with a bit more upside.

He added that Cook was like Microsoft CEO Steve Ballmer, who lacks innovation. He concluded that Apple is not trying to win over market share from competitors like Samsung and the stock will remain a small position in the Action Alerts PLUS portfolio.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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