Ericsson Deploys World's Largest Operator CDN For Rostelecom

STOCKHOLM, Sweden, Sept. 12, 2013 (GLOBE NEWSWIRE) --
  * Rostelecom tackles increasing video network traffic with operator content    delivery network  * New network is the largest of its kind with content servers located in 30    major Russian cities  * The Ericsson solution enables Rostelecom to create sustainable business with    over-the-top service providersRostelecom, Russia's largest telecoms operator and leader in the country'sbroadband and pay TV markets, has deployed the world's largest operator contentdelivery network (CDN) - thanks to a solution developed and integrated byEricsson (NASDAQ: ERIC). The CDN design and integration is ground-breaking interms of both capability and geographic span, with content servers located in30 major cities across all federal districts of Russia. In addition, the networkhas a capacity of more than 1 terabit per second serving Rostelecom's 9.5million broadband customers, from a total base of 28 million subscribers.Through this pioneering deployment, Rostelecom is addressing the escalating risein network traffic, the global consumer uptake of online video, and the growingpopularity of over-the-top (OTT) services, such as those provided by onlinemovie firms. The new network will enable Russian consumers to enjoy higher videoquality and a better user experience with diminished load time and bufferingthanks to reduced network latency and increased throughput. This ability toguarantee high-quality content at maximum speeds gives Rostelecom a significantcompetitive edge.Olga Rumyantseva, Rostelecom Executive Director and Director for Corporate andGovernment Segments, says: "With competition between content providers at anall-time high, quality and speed of delivery to consumers has become a criticaldifferentiator. Our ground-breaking CDN will ensure we can quickly reachconsumers with the best quality - including HD and 3D formats - without delaysor interruptions. This guaranteed quality of experience is especially importantto content providers who want to ensure customer satisfaction and foster brandloyalty."Ericsson's award-winning Media Delivery Network solution is at the heart of thenew system, enabling Rostelecom to optimize content delivery across Russiathough the strategic distribution of multi-service edge servers, which bringcontent closer to the end user. The solution enables the operator to forge new,more sustainable business models with content providers and to more fullyleverage the value of its network in the expanding media world. With a uniquesingle-platform approach to policy control, routing and caching of all contenttypes, the CDN also allows operators ultimate network efficiency and savesbandwidth, footprint, and operational costs.Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson, says:"It's clear that consumer demand for internet content - especially video - willonly continue to grow, and it is the network operators who make that experiencepossible. Rostelecom is building new video business models on our Media DeliveryNetwork solution and that's a strong validation of how we are transforming theoperator CDN market. Our solution is designed to scale with, reduce costs of,and monetize this rapid growth in network traffic, enabling operators to trulythrive in this changing media landscape. I'm excited about the opportunitiesRostelecom will have, with one of the first deployments of this kind, to extractthe value of its network and offer an exceptional service to both consumers andcontent owners."NOTES TO EDITORSRostelecom case study video and articleIBC press kitEricsson signs contracts for Rostelecom Mobile and Content Delivery NetworksEricsson redefines the Operator CDNEricsson Media Delivery Network solutionDownload high-resolution photos and broadcast-quality video atwww.ericsson.com/pressTV is a new game, it's time to play:www.ericsson.com/timetoplaytwitter.com/EricssonTVEricsson TV on Google+Ericsson TV & Media Management on YouTubewww.ericsson.com/televisionary/Ericsson is a world-leading provider of communications technology and services.We are enabling the Networked Society with efficient real-time solutions thatallow us all to study, work and live our lives more freely, in sustainablesocieties around the world.Our offering comprises services, software and infrastructure within Informationand Communications Technology for telecom operators and other industries. Today40 percent of the world's mobile traffic goes through Ericsson networks and wesupport customers' networks servicing more than 2.5 billion subscriptions.We are more than 110,000 people working with customers in more than 180countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericssonis listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.www.ericsson.comwww.twitter.com/ericssonpresswww.facebook.com/technologyforgoodwww.youtube.com/ericssonpressFOR FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate Public & Media RelationsPhone: +46 10 719 69 92Email: media.relations@ericsson.comEricsson Investor RelationsPhone: +46 10 719 00 00Email: investor.relations@ericsson.comEricsson deploys world’s largest operator CDN for Rostelecom: http://hugin.info/1061/R/1728892/577473.pdf[HUG#1728892]

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