AMSTERDAM, Netherlands, Sept. 12, 2013 (GLOBE NEWSWIRE) -- IBC 2013 -- Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, today announced it is making significant progress on its promise to deliver an end-to-end solution for the High Efficiency Video Coding (HEVC/H.265) compression standard — from professional and consumer content creation to solutions to facilitate secure delivery and multi-screen enhanced playback. A key part of the end-to-end solution is the MainConcept ® HEVC SDK. Designed for the professional market, MainConcept is one of the first broadly available solutions for streamlining the integration of HEVC, or H.265, into video applications and services in multiple environments. Since releasing the solution at NAB in June, Rovi has continued to update the MainConcept HEVC SDK with new features and refinements. As well as working to continue to improve HEVC format quality and bitrate savings, the latest SDK v1.1 update adds real-time 4K decoding and support for HM 11 anchor streams. These enhancements are designed to reduce delivery costs by increasing the ease with which high-quality video content is delivered through existing cable, Internet and wireless channels and dramatically decreasing content conversion times. "HEVC is vital to the future of digital video and the MainConcept SDK is a critical piece of a broader Rovi development effort designed to help accelerate market adoption throughout the entire video value chain," said Dr. Kanaan Jemili, senior vice president, product management, Rovi Corp. "We believe the advancements we have made with the MainConcept SDK will help to further accelerate third-party development, as well as support Rovi's overall goal of delivering an end-to-end solution for HEVC and Ultra HD." Another improvement in the MainConcept HEVC SDK is the successful integration of the core encoder and decoder in a wide range of DivX ® and Rovi solutions. MainConcept SDK v1.1 is integrated in DivX 10, the first DivX HEVC-enabled consumer software, and is being integrated in Rovi TotalCode, a professional content production solution. MainConcept is quickly gaining traction with companies in the supply chain that are testing and integrating HEVC. Earlier this year, Rovi launched its HEVC beta program to provide more than 200 companies, including representatives spanning the digital media creation, quality control, transcoding, and delivery ecosystem, with early access to test and evaluate the compression standard. Many of these companies, like Wohler Technologies and Digigram, are anticipating product rollouts early next year.