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NEW YORK ( TheStreet) -- The averages may have ended the day lower but there are still plenty of stocks on the 52-week and all-time high lists, Jim Cramer said on "Mad Money" Thursday. In fact, nearly 10% of the stocks that make up the S&P 500 are at their 52-week highs, a remarkable feat. There are certainty stocks that are doing poorly, he added, including Apple ( AAPL), a stock Cramer owns for his charitable trust,
Executive Decision: Michael WeissApparel retailers have been hit or miss lately, and that's why Cramer used his "Executive Decision" segment to sit down with Michael Weiss, chairman and CEO of Express ( EXPR), which just delivered a 6% rise in same-store sales while offering a positive outlook for its expansion plans. Cramer started off by asking Weiss exactly what it is that Express is selling that no other retailer seems to have. Weiss said that it depends on the day because the retail market is becoming increasingly volatile. He said the key to success in this type of market is to pursue the customer harder than ever. Weiss added that Express believes there are patterns in what people buy and how they buy it. The key is to identify and anticipate those patterns and go with it. That's why Express stores are continually testing items to determine what the next fashions will be, connecting the dots before their competition does.
When asked if retail is dead in an age where Amazon.com ( AMZN) can delver just about anything in two days or less, Weiss said that there still are experiential aspects to shopping and customers will still shop as some malls and on some streets that offer that superior experience. Those outlets with poor service and selections, he said, are the ones suffering at the hands of online retail. Turning to the company's stock price, Weiss said that for new public companies, investors and analysts are looking for one thing, consistency. He said there is little tolerance for unexpected results. Cramer agreed, saying that Express is one of the few winners in the apparel group.
Off the TapeIn his "Off the Tape" segment, Cramer sat down with Jon Steinberg, president and COO of the privately held social news Web site BuzzFeed to discuss both the upcoming Twitter initial public offering and how business is going. Steinberg said Twitter will be the first purely social IPO to hit the market. He said companies like Facebook ( FB) rely more in traditional advertising to fund their business, but Twitter relies on native advertising -- which is content-driven -- and not big, distracting banner ads. Steinberg continued that there is a lot of room for Twitter to grow because native and social advertising are eating a lot of dollars that used to go towards traditional banner ads. He expects the Twitter valuation to be between $10 billion and $20 billion, but noted that unlike Facebook, Twitter's IPO will be earlier in its growth, leaving more potential upside for investors. Turning to BuzzFeed, Steinberg said his Web site offers content geared towards younger people, calling it more leisure content to contrast much of the harder news that mainstream outlets gear toward an older audience. Unlike traditional news outlets, BuzzFeed lets its writers write whatever they think is interesting. Then the Web site looks at all the content every 15 minutes to determine which articles are the most compelling for its audience. Those articles are then promoted more and ultimately reach the widest audience. The same process is applied to advertising. While walled off from the editorial group, ads are carefully written and shown only to those who would be most interested. If the ad does well, it propagates; if not, it withers.
Despite BuzzFeed's increasingly popular model, Steinberg said his focus is still on growing and acquiring great content and not on being acquired of going public himself. Cramer said BuzzFeed seems to have reinvented journalism and is succeeding where so many others are failing.