NEW YORK ( TheStreet) -- Apple ( AAPL) shares are falling Wednesday, a day after unveiling the iPhone 5C and 5S.

Ben Bajarin, director of consumer technology at Creative Strategies, told TheStreet's Debra Borchardt he is most excited about the new fingerprint technology and the new 64-bit architecture. The fingerprint scanning capabilities will address security issues and is a feature that can be used right from the get-go.

He added the the 64-bit system, which was previously a 32-bit, is a tremendous technological upgrade that will likely be used more in the future, as developers start to take advantage of it and more robust hardware surfaces.

Bajarin also said that it was interesting to see the iPhone 5C price higher than many had originally expected. However, Apple doesn't fight for the lowest prices in the market and carriers could still subsidize the product, particularly in China and Europe. He said it's worth noting that the iPhone 5C will be available in the U.S. starting at a subsidized price of $99.

The tech giant also made a slew of productivity apps available for free to the consumer, something that could hurt Microsoft ( MSFT).

He concluded that while businesses still very much rely on Microsoft Office, Apple could draw in new consumers to its iCloud service and ecosystem with the free access to iWork and iLife apps.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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