MILAN, Italy, September 11, 2013 /PRNewswire/ -- Continuing the digital expansion begun seasons ago, Alberto Guardiani launches the Fall Winter 2013-2014 collection with an entirely new website and web store. (Photo: http://photos.prnewswire.com/prnh/20130911/638595 ) Aesthetics and the digital experience are key priorities as clean lines and contemporary design are the key elements of the restyling. " Alberto Guardiani has always paid great attention to brand image and values. In the last few years with the explosion of the digital era, it has become essential to express our brand DNA in the online world," explains Rubina Guardiani, the company's digital marketing manager. The website and store homepages are graphically coordinated and are designed with a "responsive" structure, thus completely adaptable to any browser, screen resolution and mobile device, rendering the viewing and shopping experience seamless across all channels, and easier for the user to connect with any device. Special attention was also given to the choice of fonts that would complement brand aesthetics and the fluid user navigation of online content. The website's identity was developed around two excellent fonts: Proxima Nova, designed by Mark Simmons Studio, and Chaparral Pro, designed by Carol Twombly of Adobe. "We wanted to focus on integrating our content between the website and store, and to rendering the sharing of this material easier and faster across our social platforms," Rubina added. "The project was developed to offer those who visit our online properties a user-friendly navigation which is both simple and intuitive." The blog has thus been re-organised into interest categories, while the store offers the opportunity to discover the collections by product filters or by the season's top fashion moods. The section 'Shop by editorials' featuring the current season's must-have international magazine favourites is faster and easier to navigate, and ad campaign images, videos and collections have all been integrated with the store.