Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, today announced that Wildfire Credit Union, based in Saginaw, Mich., has selected the DNA™ account processing platform and a comprehensive set of integrated solutions from Fiserv to better serve its more than 37,000 members. The $689 million asset credit union cited the platform’s person-centric design, robust business functionality and flexible, standards-based technology as key to its selection. “The person-centric design of DNA will give us total visibility into our member relationships, enabling us to provide even better service and more relevant products,” said Tim Benecke, Chief Executive Officer, Wildfire Credit Union. “The fact that DNA is used by banks as well as credit unions gives us confidence in the platform’s ability to expand our member business relationships. And because DNA is based on modern standards, we’ll have access to a deep pool of developers that can extend the platform by creating and downloading DNAapps™.” Recognized by industry-leading analysts for its technology, user experience and breadth of functionality, DNA from Fiserv is the first open, person-centric core banking platform built for global collaboration. DNA was completely rewritten using C# within the .Net framework for a state-of-the-art core platform that banks and credit unions can rely on for the long-term. With DNA, clients benefit from 24/7 real-time processing, robust retail, mortgage and commercial banking capabilities and a 360 degree view of retail and business relationships. The unique customization and extensibility opportunities made possible by DNAcreator™ and DNAappstore™ played a key role in Wildfire’s decision to select DNA. With the DNAcreator development toolkit, Wildfire’s technical staff can create seamlessly integrated, custom core extensions called DNAapps that add new functionality, screens and processes to DNA. Wildfire can sell its DNAapps to other financial institutions as well as purchase those created by others through the DNAappstore – the first collaborative online marketplace for custom core applications.