Fourth Emmy For Ericsson In TV Advertising

STOCKHOLM, Sweden, Sept. 10, 2013 (GLOBE NEWSWIRE) --
  * Emmy awarded from National Academy of Television Arts & Sciences for Video    on Demand Dynamic Advertising Insertion  * Ericsson key in creating and developing advertising standard most commonly    deployed today  * Demonstration of game-changing multi-screen solution for today's TV Anywhere    advertising needs at IBC 2013Ericsson (NASDAQ:ERIC) today announced it will receive a Technology &Engineering Emmy┬« Award from the National Academy of Television Arts & Sciencesfor its pioneering development of dynamic ad insertion for Video on Demand (VOD)content. This marks Ericsson's fourth Emmy and it will be formally presented toEricsson at a ceremony on January 9, 2014 in the Bellagio Hotel during theConsumer Electronics Show (CES) in Las Vegas, USA.Ericsson has been a leading developer of VOD technology for over ten years andwas an early mover in the dynamic, on-demand advertising space. In the early2000's, Ericsson recognized the impact that time-shifted TV consumption wasgoing to have on the advertising market and on the monetization of TV services.It created dynamic insertion technologies to keep ad assets fresh and relevantin on-demand video streams.Ericsson played a vital role in the creation and development of the standardthat is still the most commonly deployed advertising standard today by globaltelevision service providers; SCTE 130 family of standards.Per Borgklint, Senior Vice President and Head of Business Unit SupportSolutions, Ericsson says: "Ericsson is honored to be awarded another prestigiousEmmy this year by the National Academy of Television Arts & Sciences. This isour fourth Emmy win, and validates our dedication to helping content owners,broadcasters, TV service providers and operators to give consumers the bestviewing experience possible."At IBC this week, Ericsson (1.D61) will continue its pioneering work inadvertising with its evolved multi-screen advertising capability that deliverslinear, VOD, interactive, and second screen advertising across all connecteddevices for today's burgeoning multi-screen TV Anywhere advertising needs.Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson says: "Tenyears ago, Video on Demand revolutionized the TV industry and re-shaped the wayadvertisers connected with their audiences. Now, a multi-screen environment istaking hold of that revolution with the proliferation of smartphones, tablets,and other mobile devices. Ericsson's forward-thinking solution generates newmethods of advertising for today's multi-screen world by delivering targeted andpersonalized advertising for a more effective and positive consumer experience."NOTES TO EDITORSDownload high-resolution photos and broadcast-quality videoat the Technology & Engineering Emmy AwardsThe Technology & Engineering Emmy Awards honors achievements in two areas:Science Engineering & Technology for Broadcast Television, which includesbroadcast, cable and satellite distribution; and Broadband and PersonalTelevision encompassing interactive television, gaming technology, the Internet,cell phone, private networks and personal media players.Previous Ericsson Emmy wins:  * 2011  - The Emmy Award for Pioneering Development and Deployment of Active    Format Description Technology and Systems  * 2008  - The Emmy Award for Pioneering Development and Deployment of MPEG-4    Advanced Video Coding (AVC) systems for high definition television (HDTV)  * 2007  - The Emmy Award for Development, productization, and    commercialization of interactive Video-on-Demand (VOD) two-way    infrastructure and signaling, leading to large scale VOD implementationsEricsson is a world-leading provider of communications technology and services.We are enabling the Networked Society with efficient real-time solutions thatallow us all to study, work and live our lives more freely, in sustainablesocieties around the world.Our offering comprises services, software and infrastructure within Informationand Communications Technology for telecom operators and other industries.Today40 percent of the world's mobile traffic goes through Ericsson networks and wesupport customers' networks servicing more than 2.5 billion subscriptions.We are more than 110,000 people working with customers in more than 180countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericssonis listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate CommunicationsPhone: +46 10 719 69 92E-mail: media.relations@ericsson.comEricsson Investor RelationsPhone: +46 10 719 00 00E-mail: investor.relations@ericsson.comFourth Emmy for Ericsson in TV advertising:[HUG#1728227]

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