REDWOOD CITY, Calif., and WASHINGTON, D.C.,, Sept. 9, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number one independent provider of data integration software, today announced a strategic collaboration with Tableau Software, (NYSE: DATA), a global leader in rapid-fire, easy-to-use business analytics software, to enable enterprise business users to accelerate decision-making based on fresh information and business events, as they happen. Informatica is a sponsor of, and will have a booth (#208) at, the Tableau Customer Conference, scheduled for Sept. 8-12 at the Gaylord National Resort & Convention Center in Washington, D.C. From 8:30-9:30 a.m. on Monday, Sept. 9, Informatica and Tableau led a session at the conference to discuss why traditional Business Intelligence (BI) approaches alone fall short and to highlight best practices for delivering faster, actionable business insights. Today, business users are demanding faster and better insights with more self-service. Finding relevant and trusted information in the backdrop of exploding data volumes and variety is a big challenge. It is no longer acceptable to make critical business decisions based on information that is stale, or react to situations after-the-fact. Enterprises now want to be able to detect and respond to competitive threats, operational issues, customer needs, and changes in regulations faster and more proactively. This requires a shift in the way enterprises approach BI and analytics projects. The strategic collaboration between Informatica and Tableau Software will enable enterprises to leverage the combined strengths of Tableau's self-service-based business analytics, along with enterprise-scale data integration, big data analytics and real-time operational intelligence capabilities of the Informatica platform - powered by Informatica Vibe, the industry's first and only embeddable virtual data machine (VDM). Ronen Schwartz, vice president and general manager of Emerging Products at Informatica, said, "We are excited that Tableau and Informatica are collaborating to help customers overcome the challenges of traditional BI by delivering real-time, current, trusted and actionable information to enterprise business users, quickly and with self-service, regardless of growing data volumes and variety, or whether the data is on-premise or in the cloud."