Amazon.com Inc (AMZN): Today's Featured Internet Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Amazon.com ( AMZN) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day up 1.7%. By the end of trading, Amazon.com rose $3.85 (1.3%) to $299.71 on light volume. Throughout the day, 1,607,007 shares of Amazon.com exchanged hands as compared to its average daily volume of 2,611,900 shares. The stock ranged in a price between $296.60-$299.96 after having opened the day at $297.22 as compared to the previous trading day's close of $295.86. Other companies within the Internet industry that increased today were: Phoenix New Media ( FENG), up 10.9%, Vipshop Holdings ( VIPS), up 9.3%, Professional Diversity Network ( IPDN), up 9.1% and YY ( YY), up 8.4%.

Amazon.com, Inc. operates as an online retailer in North America and internationally. The company operates in two segments, North America and International. Amazon.com has a market cap of $134.4 billion and is part of the services sector. Shares are up 17.2% year to date as of the close of trading on Friday. Currently there are 24 analysts that rate Amazon.com a buy, no analysts rate it a sell, and 8 rate it a hold.

TheStreet Ratings rates Amazon.com as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and poor profit margins.

On the negative front, Remark Media ( MARK), down 7.5%, Mediabistro ( MBIS), down 5.0%, ChinaNet Online Holdings ( CNET), down 4.4% and LiveDeal ( LIVE), down 4.2% , were all laggards within the internet industry with Sohu.com ( SOHU) being today's internet industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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