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Morgan Stanley ( MS) pushed the Financial Services industry higher today making it today's featured financial services winner. The industry as a whole closed the day up 0.9%. By the end of trading, Morgan Stanley rose $0.63 (2.4%) to $27.44 on average volume. Throughout the day, 12,622,124 shares of Morgan Stanley exchanged hands as compared to its average daily volume of 15,183,700 shares. The stock ranged in a price between $26.95-$27.45 after having opened the day at $26.96 as compared to the previous trading day's close of $26.81. Other companies within the Financial Services industry that increased today were: SP Bancorp ( SPBC), up 10.4%, Noah Holdings ( NOAH), up 9.6%, Investors Capital Holdings ( ICH), up 5.8% and Palmetto ( PLMT), up 5.1%.

Morgan Stanley, a financial holding company, provides various financial products and services to corporations, governments, financial institutions, and individuals worldwide. Morgan Stanley has a market cap of $52.2 billion and is part of the financial sector. Shares are up 40.2% year to date as of the close of trading on Friday. Currently there are 12 analysts that rate Morgan Stanley a buy, 1 analyst rates it a sell, and 8 rate it a hold.

TheStreet Ratings rates Morgan Stanley as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations and increase in net income. However, as a counter to these strengths, we also find weaknesses including disappointing return on equity and poor profit margins.

On the negative front, Millennium India Acquisition Corporation ( SMCG), down 10.6%, Tiptree Financial ( TIPT), down 6.5%, Tiptree Financial ( CVTR), down 6.5% and Atlanticus Holdings ( ATLC), down 3.3%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider Financial Select Sector SPDR ( XLF) while those bearish on the financial services industry could consider Proshares Short Financials ( SEF).

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