Mattel Inc. (MAT): Today's Featured Consumer Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Mattel ( MAT) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 1.3%. By the end of trading, Mattel rose $0.67 (1.6%) to $41.90 on light volume. Throughout the day, 1,655,147 shares of Mattel exchanged hands as compared to its average daily volume of 2,379,400 shares. The stock ranged in a price between $41.27-$41.90 after having opened the day at $41.28 as compared to the previous trading day's close of $41.23. Other companies within the Consumer Durables industry that increased today were: Fortune Brands Home & Security ( FBHS), up 5.2%, Leapfrog ( LF), up 4.6%, La-Z-Boy ( LZB), up 4.3% and Hooker Furniture Corporation ( HOFT), up 4.2%.

Mattel, Inc., together with its subsidiaries, designs, manufactures, and markets various toy products. The company operates in three segments: North America, International, and American Girl. Its products comprise fashion dolls and accessories, vehicles and play sets, and games and puzzles. Mattel has a market cap of $14.2 billion and is part of the consumer goods sector. Shares are up 12.3% year to date as of the close of trading on Friday. Currently there are 7 analysts that rate Mattel a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates Mattel as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins, good cash flow from operations, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Kid Brands ( KID), down 8.7%, SGOCO Group ( SGOC), down 2.9% and Virco Manufacturing Corporation ( VIRC), down 2.6%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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