3. As of noon trading, Priceline.com ( PCLN) is up $6.18 (0.6%) to $965.33 on light volume. Thus far, 205,573 shares of Priceline.com exchanged hands as compared to its average daily volume of 651,400 shares. The stock has ranged in price between $959.21-$968.44 after having opened the day at $961.50 as compared to the previous trading day's close of $959.15. 2012 comments from Michael Karsch Priceline is a fantastic example of a lifecycle stock. It was a 1999 darling. Everyone thought that they were the geniuses of the world. They had this interesting notion of how to do a reverse auction. Priceline.com has a market cap of $49.3 billion and is part of the diversified services industry. Shares are up 54.6% year to date as of the close of trading on Friday. Currently there are 16 analysts that rate Priceline.com a buy, no analysts rate it a sell, and none rate it a hold. TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results. Get the full Priceline.com Ratings Report now. 3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.