Marchex, Inc. (NASDAQ:MCHX), a leader in mobile performance advertising, today announced a new partnership with Marin Software (NYSE:MRIN), a leading Revenue Acquisition Management platform provider. The partnership will give agencies and advertisers powerful new insights into their ad campaigns to drive higher returns on ad spend. By integrating Marchex’s Call Analytics product into Marin’s platform, advertisers will now be able to:
- See which ads drive phone calls and understand how those phone calls generate revenue.
- Access unique caller data.
- Determine the search keywords or advertising impressions that generate phone calls, so budgets can be allocated accordingly.