Select Comfort Corporation (SCSS): Today's Featured Consumer Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Select Comfort Corporation ( SCSS) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day up 0.3%. By the end of trading, Select Comfort Corporation fell $1.22 (-4.8%) to $24.43 on heavy volume. Throughout the day, 2,320,052 shares of Select Comfort Corporation exchanged hands as compared to its average daily volume of 1,233,600 shares. The stock ranged in price between $23.88-$25.17 after having opened the day at $24.75 as compared to the previous trading day's close of $25.65. Other companies within the Consumer Durables industry that declined today were: Mattress Firm ( MFRM), down 14.6%, Entertainment Gaming Asia ( EGT), down 4.3%, Appliance Recycling Centers Of America ( ARCI), down 3.6% and Hooker Furniture Corporation ( HOFT), down 2.8%.

Select Comfort Corporation, together with its subsidiaries, engages in the design, manufacture, marketing, distribution, and retail of adjustable-firmness mattresses and other sleep-related products in the United States and Canada. Select Comfort Corporation has a market cap of $1.4 billion and is part of the consumer goods sector. Shares are down 2.0% year to date as of the close of trading on Thursday. Currently there are 5 analysts that rate Select Comfort Corporation a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates Select Comfort Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Kid Brands ( KID), up 6.4%, Elecsys Corporation ( ESYS), up 5.2%, Leapfrog ( LF), up 4.6% and Harbinger Group ( HRG), up 3.9% , were all gainers within the consumer durables industry with VeriFone Systems ( PAY) being today's featured consumer durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.
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