Melco Crown Entertainment Ltd (MPEL): Today's Featured Leisure Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Melco Crown Entertainment ( MPEL) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole was unchanged today. By the end of trading, Melco Crown Entertainment rose $0.61 (2.2%) to $28.74 on average volume. Throughout the day, 2,505,331 shares of Melco Crown Entertainment exchanged hands as compared to its average daily volume of 3,173,700 shares. The stock ranged in a price between $27.85-$28.86 after having opened the day at $28.42 as compared to the previous trading day's close of $28.13. Other companies within the Leisure industry that increased today were: Nevada Gold & Casinos ( UWN), up 3.6%, Canterbury Park Holding Corporation ( CPHC), up 3.3%, Expedia ( EXPE), up 3.1% and Empire Resorts ( NYNY), up 3.0%.

Melco Crown Entertainment Limited, through its subsidiaries, develops, owns, and operates casino gaming and entertainment resort facilities in Macau. Melco Crown Entertainment has a market cap of $15.5 billion and is part of the services sector. Shares are up 67.0% year to date as of the close of trading on Thursday. Currently there are 11 analysts that rate Melco Crown Entertainment a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Melco Crown Entertainment as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, PokerTek ( PTEK), down 4.8%, MTR Gaming Group ( MNTG), down 3.5%, Chanticleer Holdings ( HOTR), down 2.8% and Lakes Entertainment ( LACO), down 2.6%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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