Under Armour Inc. (UA): Today's Featured Consumer Non-Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Under Armour ( UA) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.3%. By the end of trading, Under Armour rose $2.10 (2.8%) to $76.89 on average volume. Throughout the day, 1,316,204 shares of Under Armour exchanged hands as compared to its average daily volume of 1,167,500 shares. The stock ranged in a price between $74.73-$77.34 after having opened the day at $74.93 as compared to the previous trading day's close of $74.79. Other companies within the Consumer Non-Durables industry that increased today were: Orient Paper ( ONP), up 6.5%, Forward Industries ( FORD), up 6.1%, Exceed Company ( EDS), up 4.7% and Nu Skin ( NUS), up 4.5%.

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth primarily in North America, the Middle East, Africa, Asia, and Latin America. Under Armour has a market cap of $6.3 billion and is part of the consumer goods sector. Shares are up 54.1% year to date as of the close of trading on Wednesday. Currently there are 10 analysts that rate Under Armour a buy, 2 analysts rate it a sell, and 14 rate it a hold.

TheStreet Ratings rates Under Armour as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front, Fuwei Films (Holdings ( FFHL), down 8.6%, Standard Register Company ( SR), down 7.0%, Greif ( GEF), down 6.8% and STR Holdings ( STRI), down 3.4% , were all laggards within the consumer non-durables industry with Crown Holdings ( CCK) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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