- They are more worried about large student loan debts (46% vs. 39% in 2012)
- They are increasingly concerned that they won’t be able to rely on Social Security when they retire (39% vs. 31% in 2012)
- They are more likely to believe saving is important at this stage in their lives (83% vs. 76% in 2012)
- The majority (59%) of Gen Z with credit cards say they pay their balance off in full each month when they receive their statement, which is an increase from the 23% doing so in 2012
There are many free online resources to help Gen Z get started, such as www.Likefolio.com, a new third-party site that gives young adults a glimpse into investing via their social networks. TD Ameritrade also offers free online tools and an online financial education center at www.tdameritrade.com/education.page.For the latest news, follow the Company on Twitter @TDAmeritradePR. *TD Ameritrade, Inc. (“TD Ameritrade”), a broker/dealer subsidiary of TD Ameritrade Holding Corporation. Likefolio is separate from and not affiliated with TD Ameritrade, which is not responsible for Likefolio’s policies, services or content. AMTD-G About TD Ameritrade Holding Corporation Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (NYSE:AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how – bringing Wall Street to Main Street for more than 38 years. An official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade's newsroom or www.amtd.com for more information. Brokerage services provided by TD Ameritrade, Inc., member FINRA ( www.FINRA.org)/SIPC ( www.SIPC.org)/NFA ( www.nfa.futures.org) About Head Research Head Research is a division of Head Solutions Group (U.S.) Inc., a leading market research partner for Financial Services companies in North America. With offices in New York, Toronto and Montreal, Head delivers the deep customer insights that increase institutional knowledge and propel business action. TD Ameritrade and Head Research are separate and unaffiliated firms, and are not responsible for each other’s services or policies.
About the Gen Z and Money Survey Methodology 2013An online survey was conducted among N=1,000 Americans aged 14 to 23 from April 25 to May 6, 2013, by Head Research on behalf of TD Ameritrade, Inc. Sample was drawn from major regions in proportion to the U.S. Census. The statistical margin of error for overall survey results in this study is +/- 3% (assumes panelists do not differ from non-panelists, and respondents do not differ from non-respondents). This means that, in 19 out of 20 cases, survey results for questions based on all survey respondents (N=1,000) will differ by no more than 3% in either direction from what would have been obtained by measuring the opinions of all Americans aged 14 to 23. About the Gen Z and Money Survey Methodology 2012 2,001 U.S. residents participated in an online survey from April 27 to May 1, 2012. The 2,001 survey respondents sample was drawn from major regions in proportion to the U.S. Census – New England (5%), Mid-Atlantic (16%), South (25%), Midwest (22%), Southwest (12%) and West (20%). In each region, approximately half of the respondents were male and half were female. The two primary groups included were: Gen Z = 1,001 (born 1990 to 1999) and Parents of Gen Z = 1,000 (has a child in their household aged 13 to 22). The statistical margin of error in this survey is ±3.1%. This means that in 19 cases out of 20, overall survey results for primary groups in the study (i.e., Parents of Gen Z vs. Gen Z) will differ by no more than 3.1% in either direction from what would have been obtained by measuring the opinions of all target group members born in the U.S. Head Research conducted this survey on behalf of TD Ameritrade Holding Corporation.