Old Spice, the "Official Deodorant and Body Wash of the NFL," today debuted its "Unnecessary Freshness" advertising campaign, which humorously chronicles the stories of Denver Broncos wide receiver Wes Welker and New England Patriots linebacker Jerod Mayo being swept away by the unnecessary freshness of the Old Spice Fresh Collection. Welker and Mayo, who this year will be inducted into the prestigious and manly-scented Old Spice Guy fraternity, will appear in a series of television, print and digital ads that kick off this week to coincide with the start of the 2013 NFL season.
Old Spice Fresh CollectionThe Old Spice Fresh Collection features the scents Fiji, Matterhorn and Denali, available in anti-perspirant/deodorant, deodorant, body spray, body wash and bar soap (Fiji only). Inspired by some of the freshest places on earth, the Old Spice Fresh Collection is infused with just the right touch of scent to leave guys feeling fresh and confident all day long.For more information on the Old Spice Fresh Collection, visit OldSpice.com. Old Spice also can be found on Twitter (@OldSpice), Facebook ( Facebook.com/OldSpice), YouTube ( YouTube.com/OldSpice) and Instagram (oldspice). About Old SpiceProcter & Gamble’s Old Spice is the quintessential men's grooming brand. With 75 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today's man, including anti-perspirants, deodorants, body washes, body sprays, after shaves and colognes. About Procter & GambleP&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.