Lorillard Inc. (LO): Today's Featured Consumer Goods Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Lorillard ( LO) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 1.0%. By the end of trading, Lorillard rose $0.58 (1.4%) to $42.66 on light volume. Throughout the day, 2,340,113 shares of Lorillard exchanged hands as compared to its average daily volume of 3,415,600 shares. The stock ranged in a price between $42.02-$42.78 after having opened the day at $42.08 as compared to the previous trading day's close of $42.08. Other companies within the Consumer Goods sector that increased today were: Fuwei Films (Holdings ( FFHL), up 31.8%, Standard Register Company ( SR), up 17.3%, Castle Brands Incorporated ( ROX), up 15.8% and G-III Apparel Group ( GIII), up 14.9%.

Lorillard, Inc. manufactures and sells cigarettes in the United States. The company operates through two segments, Cigarettes and Electronic Cigarettes. The Cigarettes segment manufactures and sells cigarettes. Lorillard has a market cap of $15.8 billion and is part of the tobacco industry. Shares are up 8.2% year to date as of the close of trading on Tuesday. Currently there are 2 analysts that rate Lorillard a buy, 1 analyst rates it a sell, and 6 rate it a hold.

TheStreet Ratings rates Lorillard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, increase in net income, good cash flow from operations and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Virco Manufacturing Corporation ( VIRC), down 5.5%, Natuzzi SPA ( NTZ), down 5.0%, Leapfrog ( LF), down 4.9% and Seneca Foods ( SENEB), down 4.9%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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