Estee Lauder Cos Inc (EL): Today's Featured Consumer Non-Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Estee Lauder Cos ( EL) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.4%. By the end of trading, Estee Lauder Cos rose $0.90 (1.4%) to $66.26 on average volume. Throughout the day, 1,690,926 shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of 1,825,000 shares. The stock ranged in a price between $66.02-$67.10 after having opened the day at $66.06 as compared to the previous trading day's close of $65.36. Other companies within the Consumer Non-Durables industry that increased today were: STR Holdings ( STRI), up 10.2%, Tandy Leather Factory ( TLF), up 5.1%, Mannatech ( MTEX), up 4.8% and Revlon ( REV), up 4.2%.

The Estee Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $15.6 billion and is part of the consumer goods sector. Currently there are 8 analysts that rate Estee Lauder Cos a buy, 1 analyst rates it a sell, and 4 rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and good cash flow from operations. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, DS Healthcare Group ( DSKX), down 8.5%, Tufco Technologies ( TFCO), down 7.9%, China Shengda Packaging Group ( CPGI), down 7.2% and Verso Paper ( VRS), down 6.4%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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