Please replace the release dated Sept. 3, 2013 with the following corrected version. Pricing and retail information were updated in the first and fifth paragraphs.
In addition to the team-customized COVERGIRL fanicure looks, NFL fans also will have the opportunity to experience “fanicures” in action at select home games – inside the stadium at NFL Style Lounges and outside the stadium via COVERGIRL mobile manicure stations. Fans also will receive instant-replay-worthy inspiration and get-the-look tutorials on a COVERGIRL NFL nail board on Pinterest. Finally, COVERGIRL will encourage fans with a competitive streak to upload their own team-inspired nail looks – going finger-to-finger with rival femmes to rally around their teams via sharing and liking their fellow team posts.
- NFL Style Lounges inside select stadiums will offer complimentary COVERGIRL “fanicures” featuring home team-inspired nail art using COVERGIRL nail polish. Fans visiting the lounge will not only get to shop for the newest fan gear made just for women, but also will have opportunities to consult with a professional stylist, listen to music performed by an on-site DJ and strut their gameday glam style in a team-themed photo booth. Style Lounges will take place at the following home games: Atlanta Falcons (9/29), Chicago Bears (10/6), Houston Texans (10/13), Jacksonville Jaguars (10/20), Philadelphia Eagles (10/27), Dallas Cowboys (11/3), New York Giants (11/10), Denver Broncos (11/17), Arizona Cardinals (11/24), and Tennessee Titans (12/15).
- Making sure to get into all the game-day action, COVERGIRL will also be participating in the pre-game fanfare outside of NFL stadiums with “nailgating” activations. Mobile manicure stations on-board the COVERGIRL bus will offer female fans the chance to rock an official NFL “fanicure” in support of either the home or away team. Nailgating will take place at the following home games: Cincinnati Bengals (9/16), Dallas Cowboys (9/22), New York Giants (10/6), Chicago Bears (10/10), Minnesota Vikings (10/27), New England Patriots (11/3) and Baltimore Ravens (11/10).
With a smooth finish, even color and wear-resistant glossy shine, COVERGIRL Outlast Stay Brilliant Nail Gloss goes the distance, lasting as long as a week with no top coat required. Available in 45 must-have trend-inspired colors, the line offers infinite inspiration so the fun and feisty nail looks are endless. Choose from the 32 team-inspired custom bundles at covergirl.com/NFL or mix and match to create your own. The full line of COVERGIRL Outlast Stay Brilliant Nail Gloss is available online and at retail outlets nationwide for a suggested retail price of $4.99-$5.99.Since its introduction in 1961, the COVERGIRL brand has been a pioneer in providing women with the makeup tools needed to rock those everyday cover moments. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of COVERGIRLS includes Becky G, NERVO, P!nk, Janelle Monáe, Sofia Vergara, Queen Latifah and Ellen DeGeneres. Visit www.covergirl.com for more information on COVERGIRL’s extensive lineup of products for women of every age. Join the COVERGIRL world and find out the latest on:
- @COVERGIRL on Vine