- Too late. Just like BlackBerry, taking too much time to react to the 2007 launches of iPhone and Android doomed the situation. Chalk it up to complacency, or whatever you want to call it -- lack of innovation, not enough imagination, you name it. Partially following from being too late, Windows Phone isn't competitive with Google and Apple in the apps game. This is crucial. Most people agree that Windows Phone is competitive as an operating system. It's not enough to have 200,000 or 300,000 apps when the competition has one million.
The bottom line: Microsoft did the right thing. Microsoft had no realistic choice but to acquire Nokia. If there is to be an alternative to Apple and Google in the mobile world, Microsoft had to pull on the big boy pants and play like the big boys. Will this move be successful? Compared to what? My argument is that the alternative was almost-certain failure. Competitive industrial logic drove this transaction, from Microsoft's side. The relative failure of Windows Phone to date comes down to two things: