NEW YORK ( MainStreet) -- It seems male investors like to give their money to other men -- even when the product is geared toward female consumers. This became clear last month when entrepreneur and co-founder of popular sports website BleacherReport.com Bryan Goldberg caused an uproar when he announced the launch of a female-focused website, Bustle.com. The uproar was not so much caused by his encroachment on the terrain of women-themed sites, but because he claimed he was carving out new territory -- dismissing a slew of existing websites such as Jezebel, The Hairpin and Bust. Adding to the collective ire was Goldberg's bragging at having been granted $6.5 million to launch Bustle, then offering to pay female staffers $100 a day for up to six posts, which translates to $26,000 a year, assuming the gig is full time. (The ads for these positions have been removed from the Web). By comparison, the women's websites already out there -- founded and run mainly by women -- often run on much more modest budgets, having been overlooked by investors despite their popularity. In an open letter to Goldberg, the Bust editors decried that he "was actually able to launch a website, with a spiffy responsive design ... All because some other men gave him $6.5 million." Gatekeepers of Venture Growth: The Role and Participation of Women in the Venture Capital Industry, found that at the turn of the century women represented less than 10% of high-level venture capitalists and had been leaving the industry at twice the rate of men.
Of the women venture capitalists that exist, the Diana Project estimated some 70% were in partnerships with other women-led companies. Additionally, women-owned firms start out with an average of only 64% of the capital of male-owned firms; less startup capital usually means slower business growth. One would hope to see more gender parity in investments made in the millennial generation, but that doesn't seem to be the case. women now make up 21.8% of active angel investors nationwide, up from 12.2% last year. Hopefully, some investment firms will start taking cues from this and seek out and fund more women-led ventures. Bust asked it directly: "Isn't it time for an investment firm that puts women's projects right alongside men's?"